Case Study

Lisdergan Butchery, Northern Ireland

Combined brand, web, strategy sessions, printed collateral, copywriting and social media marketing to help fuel 60% business growth. Plus 1,537 active engagements with sales-generating offers and a 39% increase across all social engagement along the way.

Award-Winning

Lisdergan Butchery, a market-leading wholesaler supplying Northern Ireland’s top restaurants, can boast a string of awards and a peerless reputation for quality. But its brand and online presence hadn’t been helping to spread this news OR helping drive sales.

Proud Customer Base

Not surprisingly, Lisdergan’s offer – including a superb reputation for craft-quality meats with exceptional provenance – is well-known to returning customers. The challenge? To help more potential clients learn what makes the business a different kind of supplier.

Mouth-Watering Products

A tactile website, high-performance social channels and stunning printed collateral were needed to do justice to spectacular produce and bring Lisdergan quality to even more discerning tables.

The Strategy

We couldn’t resist an on-site visit to talk strategy and, of course, see some delectable Lisdergan produce for ourselves! Within six months Creative Media had delivered an equally sumptuous website complete with a beautiful brand and printed collateral worthy of a celebrated institution. But good looks alone won’t pay any bills in the foodservice trade.

 

That’s why we worked on truly celebratory brand language, innovative social strategy and specialist content – including custom artwork and video – to drive customers to Lisdergan’s client list.

  • A simple, impactful website was created to bring the new brand design and Lisergan’s offering to those who knew the company by reputation and wanted to discover more.

 

  • Links with relaunched, on-brand social media channels meant opportunities for new, and returning customers, to go behind the scenes of the brand and discover unique offers.
Business Growth0%
546

Engagements per Social Post

Social Reach0%
22000

People Connected

Partnership for Results

Our in-house, Ireland-based brand, web and marketing specialists were proud to align Lisdergan Butchery’s brand, web and social experience with the exceptional quality and service Lisdergan customers had come to know and love.

 

With simplicity of design and message at its throughout, allowing the history and reputation of Lisdergan’s business to come to the fore, the brand, web and collateral not just celebrates the achievements of this County Tyrone success story but makes sure its online world work hard for the business too.

  • Online browsers and existing customers alike can now discover more about Lisdergan Butchery’s values, supported by mouth-watering product imagery, to help confirm what many consumers already know: a unique package of quality and specialist service is already established as a market leader in their area.
  • Social media content, including video and custom artwork, has allowed customers to become more familiar with the specialists, products and partner businesses they know and live from their contacts with Lisdergan Butchery.

  • We were given lots of very innovative and exciting options on our rebranding and had lots of deep discussion on the message that we wanted to convey - the whole delivery process was seamless. The way that Creative Media helped us through this process was fantastic. They really kept a freshness in the project the whole way though and opened our minds to the whole concept of brand and brand messaging. I would highly recommend Creative Media.

    Sean McDermott
    Loughtec

  • Having worked on a recent project for us, I would not hesitate in recommending Creative Media as a competent and proficient agency. They were very quick to take on board our requests and come up with solutions with regards to our design stipulations, producing professional and effective marketing material. Very happy with the results.

    Antain McDermott
    Tyrone Fabrication Limited

  • I have found Creative Media to have a professional approach which has given our business a look and feel befitting of the product we have on offer. They helped us work through a difficult transition and kept all stakeholders on board whilst delivering a fantastic new brand for our business.

    Rob Gallagher
    Foyle Golf Centre